We are delighted to be featured in the article "The benefits of Aromatherapy & Candles" by Tracy Block featured on Appgrooves. An excerpt of the article is below.
Scents With Intent
From an early age, Laura McCann’s senses were awakened. “At 7, my mother moved us to Paris so she could fulfill her dream of being an artist,” shares the founder and chief mood booster of ADORAtherapy. “Growing up in France had a massive impact on my senses.” In fact, life as a Parisian had McCann fully immersed in beauty and fashion, where scent always played a part in her life. “As a teenager, every morning started with a dab of perfume behind the ears.” On the other hand, McCann says that aromatherapy was largely unknown for much of her life. “It wasn’t until my 50s that I was introduced to aromatherapy,” she admits.
Moreover, McCann credits her cofounder, Adora Winquist, an intuitive healer and trained aromatherapist, with introducing her to this new and eye-opening world. “At the time, I was working on shifting my beauty and wellness habits to be more mindful, more self-loving, and specifically, I was looking for clean alternatives to perfume.”
From there, McCann became a dedicated student of aromatherapy – learning all about its complexities, rewards, and histories. As she shopped the shelves of beauty retailors, she noted that aromatherapy options were not yet available as a perfume alternative. “I didn’t see what I thought was needed: a simple, ready-to-go, prêt-a-porter way to use pre-blended essential oils.”
It was this epiphany that led McCann to launch ADORAtherapy, in an effort to become a leading force in the “clean perfume” category, as well as the aromatherapy space. The alcohol-free product line highlights scent profiles including citrus, floral, and woodsy while focusing on the right ingredients. “When you do not use alcohol as a carrier, you create a truly breathable product. Add to that essential oil’s amazing therapeutic benefits, and you now have something healing and aromatic. We call this effect a ‘mood boost,’” she shares. Currently, ADORAtherapy boasts 19 scents, which are marketed toward boosting your mood, your chakras, and your room.
The Benefits of Aromatherapy
Founded on the belief that Mother Earth’s abundant resources offer the ability to transform the human experience, ADORAtherapy works to lift and shift the mood, allowing consumers to tap into their best selves. “When we have the presence of mind and heart to be more adoring and compassionate with ourselves, this very feeling cascades into the world and all we touch within it,” offers McCann. “As we individually transform into the best version of ourselves, we weave a new tapestry for humankind, ultimately elevating our collective consciousness.”
Also, McCann shares that aromatherapy works to link the sense of smell with the brain. “There is a powerful connection between olfaction and the limbic center of our brain, which regulates our physiology, including mood, memory, and emotion,” she shares. “When breathing in essential oil blends made with pure plant aromas, we can literally transform how we feel in the moment, positively shifting the way we relate to ourselves, our personal and professional relations, and ultimately, the world around us.”
To illustrate, by creating formulas with aromatics made from plant products, McCann and her team look to stimulate the senses in a way that awakens the joys and passions of humanity. “The greater we feel, the more this creates a bridge to allow for our greatest self-expression to surface.”
Read the entire article here.